Caring about climate change: it's time to build a bridge between data and emotion

Long after we each cease to exist, the physical outcomes of the choices we make today, and tomorrow, will linger. Shadows of our decisions on policy, energy and lifestyle will manifest as the consequence of our injection of greenhouse gases into the Earth’s atmosphere.

The forecasted outcomes of unchecked climate change are serious and long-lasting. Climate science regularly emits dire warnings and precipitous graphics illustrating dangerous changes to the oceans and atmosphere in the coming decades. They also fail, profoundly, to inspire widespread preventative action, partly because the future is distant and dim.

The fact that long-term warnings bounce off audiences is a zone of friction for science communication. There’s a lack of connection between the numbers drawn from climate science and the personal, immediate motivations required to drive active prioritisation of climate action.

Full story at http://bit.ly/2shfTsd

 

 

 

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