The mobile games market is on fire. In 2017 alone, 1.14 billion gamers in Asia Pacific are set to generate $51.2 billion for the industry, an impressive 47% of the overall market. Southeast Asia is ripe for mobile games developers, thanks to increased mobile penetration and a high level of engagement amongst local players.
Even though the gaming industry is experiencing positive growth, it faces a few key issues to its continued success. The industry has started to become more and more of an oligopoly with the top 10 game companies dominating more than half of the global revenue. New game studios are finding it hard to access funding and resources to launch their new games to exploit this growing market.
Managing the end-to-end process of mobile game development - from localization to distribution - is a challenge for any developer who’s just starting out or unfamiliar with the region. For example, the competitive nature of the industry at present means game studios must pay high fees to marketing platforms to market their games.
“Cryptocurrencies can transform how payments are made within the massive gaming industry”, says Kin-Wai Lau, CEO of iCandy Interactive.
Full story at http://bit.ly/2i2Pafx
Source: Forbes
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