Cleantech News: How innovative startups can flourish in a changing cleantech landscape

Being a clean-tech startup amidst today’s uncertain political priorities and tightening R&D budgets is like being on a rollercoaster where the loops keep getting bigger and bigger and have no end in sight.

But surprisingly, this hasn’t stopped many clean energy startups bursting with outside-of-the-box ideas and innovations waiting to be taken to market. However, with a 50% decline in non-software cleantech investmentin the last few years, these promising and innovative technologies might never cross the infamous “valley of death”.

There are lots of great ideas, but less and less funding to see these ideas to market. So, promoting innovation in clean energy means that we need more efficient ways to deploy increasingly limited investment capital.

One answer is to ‘de-risk’ these technologies. De-risking new innovations through third party testing and validation shows that the technology has merit if developed, yielding valuable information on potential investments at low cost. Technology validation and prototyping reduces investor uncertainty and has been shown to double the likelihood of investments and traversing the valley of death to a successful exit.

Full story at http://tcrn.ch/2xU4Lk2

Source: TechCrunch

 

 

 

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