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Wednesday, August 2, 2017

This Inventive Safari Camp Uses Collaboration To Invest In Kenya's Maasai Community And Wildlife

This Inventive Safari Camp Uses Collaboration To Invest In Kenya

From May into June 2017, I was fortunate enough to travel to the Maasai Mara in Kenya to work alongside Nelson Reiyia and his wife Margaret Reiyia Koshal, partnering with the local women of their Maasai community for ethical fashion production training and execution.

Nelson and I decided it would be impactful to work with the women of his tribe, as the Maasai are possibly one if the most globally recognized tribes in Africa, who are distinguished by their red plaid shukas, and colorful, intricately hand beaded jewelry and accessories; a craft and tradition passed on from mother to daughter for generations.

The fashion industry has had a long time love affair with the Maasai tribe, with global brands like Louis Vuitton building entire collections based on the tribe's aesthetic. In this 2013 article, the BBC noted there were over 800 companies around the world selling Maasai branded products, or products inspired by the Maasai tribe. Unfortunately most of these companies did not reinvest into the Maasai people, whose image they are profiting from, driving the tribe to take legal steps to trademark their name in order to protect unjust pirating of their tribe and aesthetic.

Full story at

Source: Forbes

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