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Sunday, September 24, 2017

Blockchain News: Why Apps Can Pave the Way for Mainstream Adoption of Blockchain

Why Apps Can Pave the Way for Mainstream Adoption of Blockchain

Mobile utility and gaming applications may be the most likely driver of mainstream adoption of the blockchain and cryptocurrency.

Recent developments in blockchain and cryptocurrency usage by conventional big business suggests that the mainstream adoption of such technology is imminent. Shipping and logistics giant Maersk has employed IBM to test blockchain technology to optimize the global tracking of its fleet of shipping containers. Mercedes-Benz parent company, Daimler, borrowed $114 million using blockchain technology from German bank LBBW. But, while innovations like these by well-known industry giants show promise of widespread acceptance of blockchain and cryptocurrency, they remain outliers. The world of blockchain tech is for the catalyst that will accelerate widespread use some experts think they’ve found it via mobile apps.

Enterprise and business-to-business software naturally tend to mirror consumer trends, so it’s unlikely that the tipping point will come from that arena – there will have to be a huge shift toward blockchain and cryptocurrency based on consumer use and needs first. Mobile utility and gaming apps may arguably be the perfect environment to foster that shift.

If any sector is incentivized to tap into the blockchain it’s app developers: There is a strong overlapping demographic profile between many app users and cryptocurrency holders, the liquid digital value of cryptocurrency is well over $100 billion, and as of yet no one has figured out how to tap into that market for in-app purchases.


Full story at http://bit.ly/2ylTFER


Source: https://tech.co


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