The thing about digital advertising and online publishing is that everyone involved in content creation may be equally benefiting from it.
Most of the time, only the ones on the top of the organizational chart are reaping what the creators sowed and gaining huge amounts of revenue. Whereas the creators and the brains behind the brilliant campaign take away so little to nothing at all.
Such situation is soon to change as Blockchain technology opens new doors of opportunities to make the online content economy transparent to everyone involved.
While there had been efforts by publishers to cut out the middlemen in the past, Blockchain aims to completely eliminate all the unnecessary processes and friction altogether.
Full story at http://bit.ly/2xqVcNG
Source: CoinTelegraph
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