Nearly a hundred elephants are slaughtered each day in the wild, most for their ivory tusks. This killing of elephants by humans could wipe out the animals in the wild within a generation.
National Geographic initiated an eight-month survey, conducted by GlobeScan, in five countries: China, the Philippines, Thailand, Vietnam, and the United States. The survey shows that the ivory market is driven by a perceived suitability for gift giving and the social status ivory ownership conveys.
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