It is said the best innovations stem from a real need. This is the case with Familings, a Finnish startup whose mattress innovation is helping babies – and parents – sleep better.
A good night’s sleep is top of the wish list for most new parents, and Hanna Sissala was not an exception when her first child was born four years ago. During the countless hours spent rocking her baby to sleep, Sissala started to wonder if there were any products that could help.
“Our baby cried a lot and everybody was stressed so I started to research products that could help rock the baby and allow the whole family to sleep better,” Sissala recalls. “I found different baby rockers, but they were meant for living rooms and are not good for babies to sleep in.”
Not one to shy away from a challenge, Sissala decided to solve the problem herself and soon the concept for a mattress that is safe, comfortable and gently rocks a baby to sleep was born. She found a three-member team to develop the product, named the company ‘Familings’ and finally launched the baby mattress in early September. Early results are promising.
Full story at http://bit.ly/2nDAkhs
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