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Wednesday, July 5, 2017

6 Lessons Marketers Can Learn From Cryptocurrency Initial Coin Offerings

6 Lessons Marketers Can Learn From Cryptocurrency Initial Coin Offerings

Opportunities for entrepreneurs to raise from $10 million to $80+ millionfor their startup don’t come around that often. But every week for the last several weeks, at least one cryptocurrency initial coin offering (ICO) has raised more than $25 million in under 3 days. One of the biggest and most rapidly funded, TenX, raised $80 million in just 7 minutes! I know that sounds like the stuff of fairy tales, but it’s real and we can take away some valuable entrepreneurial and marketing lessons from these ICOs.


There are a few key fundamentals that these blockchain companies are leveraging in their ICOs to pull in those kinds of numbers. We’re going to outline those tactics in this article so entrepreneurs can recognize the massive fundraising opportunities on their doorstep.


Full story at http://bit.ly/2tJIHdo


Source: Forbes


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